TwiceAsSoft

Twice as soft, only softer.

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Brand Story

We started TwiceAsSoft with a question: why does comfort always seem like a compromise when it comes to lingerie?

So we set out to make pieces that feel like nothing at all—only softer. Twice as soft, in fact.

Our mission is simple: to create lingerie that feels good, not just looks good. No poking, no pinching, no adjusting mid-day. Just effortless, all-day comfort that moves with you—from your first coffee to your last scroll before bed.

We believe softness is strength. That confidence starts with comfort. And that the best kind of sexy is the kind that feels like home in your own skin.

TwiceAsSoft isn’t about dressing up for anyone else. It’s about dressing down for yourself.

Twice as soft, only softer.

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